From Bottlenecks to Breakthroughs: How MUHS Improved Open House Engagement and Applications

Case Study: Please! No more bottlenecks.

How we helped Marquette University High School collect more meaningful data from their Open House, improve event coordination and lead more attendees towards application.

use cases

Marketing Attribution,

Digitizing Events Process

70%

Attendance rate

4.7/5

Satisfaction

45%

Application rate

The Challenge

Marquette University High School (MUHS), an all-boys Jesuit school based in Milwaukee, Wisconsin, was looking for a way to improve the family experience at their Open House and lead more prospective students toward application.

Core Challenges:

Slow, cumbersome check-in process creating bottlenecks

Manual data entry using spreadsheets and clipboards

No clear insights into marketing campaign effectiveness

Our Solution

To address MUHS’s unique admissions needs, the Aryval team designed a targeted strategy that set the stage for proactive communication and seamless engagement.

Customized Onboarding

We collected initial information about MUHS (enrollment size, targets, tuition, etc.) and planned our email and SMS communication. Typically, our SMS opt-in message is sent when a family checks into an event, but MUHS requested this occur at the inquiry level, as they felt their prospective families would accept the opt-in (more on that later!).

Engagement, Delivered

Email and SMS communications were done well in advance of the event, giving MUHS peace of mind that all inquiries were set to be engaged with a minimum of four times. This allowed MUHS to focus on other areas such as their marketing campaigns, email marketing strategy, and event coordination.

Outcome

The Aryval team wasn’t going to miss this event, and we flew to Milwaukee to help support the MUHS team. Being there allowed us to see our product in action, and learn firsthand how the event ran. The outcome? A smashing success.

Here’s a breakdown of the event’s impressive results:

600+

Families attended

1,300

Total attendees

70%

Attendance rate from registered families

2,500

Emails sent

76%

Email open rate

11%

Email click-through rate

2,247

SMS messages sent

12%

SMS click-through rate

45%

Application rate

4.7/5

Event satisfaction rating

Entry bottlenecks

"Having a tool that modernized our check-in process was very welcome, and worked exactly how I hoped. Beyond that, it delivered more than I was expecting by creating a comprehensive attribution dashboard. That was a welcome bonus."