"Being able to know that from the marketing of the event, to the registration, to the flow day-of the event was taken care of. That was just an enormous weight of responsibility so that we could be more focused on having those quality connections with families attending. We haven’t had this successful of a partnership around our marketing efforts ever before."
Case Study: Expanding Success
How we helped Strathcona-Tweedsmuir School boost yield, increase application conversion, and save admissions time.
use cases
Enrollment Yield Identification,
Capacity-Limited Recurring Events,
Strategic Event Communications
365
Total Attendees
4.7/5
Satisfaction
43%
Enrollment rate
The Challenge
Strathcona-Tweedsmuir School (STS), an IB continuum, university-preparatory school near Calgary, Alberta, had been running admissions events without knowing which ones actually drove applications. Operating on assumptions and anecdotal feedback, the team wanted to move beyond guesswork to identify the events that truly influence families and refine their strategy for maximum impact.
Core Challenges:
Defining and measuring event success beyond attendance numbers. What actually led to applications and enrollment?
Collecting and consolidating qualitative data from multiple touchpoints to understand the full family journey.
Balancing strategic cuts with community expectations and concerns about reducing access.
Creating exceptional event experiences that differentiate STS in a crowded market where families evaluate multiple schools simultaneously.
Our Solution
With Aryval, STS gained clear visibility into who was attending each event and which grades families were interested in, insights they had never had before. But Aryval delivered far more than just registration data:
Event Conversion Metrics
Attendance, application, and enrollment rates helped STS evaluate the effectiveness of every touchpoint and identify drop-off points in the admissions funnel.
Capacity Utilization
The Average Capacity Utilization Rate showed whether events were reaching their full potential or if STS was over-resourcing certain program levels while under-resourcing others.
Pre-event Insights and Targeted Messaging
Knowing who was attending and what grades they were interested in allowed STS to send targeted messages before and after events, even to those who could not attend.This meant that the admissions team could prepare for meaningful conversations instead of mediocre presentations.
Aryval’s Yield Report
For the first time, the admissions team could answer questions such as which formats convert best, whether Saturday open houses outperform weekday tours, and which grade-level events need more investment.
Outcome
For the first time, the admissions team could answer questions such as which formats convert best, whether Saturday open houses outperform weekday tours, and which grade-level events need more investment. STS now operates with confidence. The admissions team knows which events to prioritize, which formats resonate most with families, and how to use their time and budget for maximum impact. What was once tradition-driven planning has become a strategic, data-driven recruitment approach.
Here’s a breakdown of the event’s impressive results:
%
Families enrolled after attending an event.
%
Families applied after attending an event.
4.7/5
Average event satisfaction rating.
%
Event attendance rate.
%
Reduction in admissions events while driving higher inquiry and application numbers.
