One Fair. 40+ Schools. A Smarter Way to Drive Family Engagement

Case Study: Fair, Transformed

How Puget Sound Independent Schools Transformed Their All-School Fair with Aryval to Boost Engagement and Attendance.

use cases

Digital Marketing,

Digitizing Events Process,

Multi-station Experience

300+

Registrations

57%

Attendance rate

275%

Year-over-year increase in registrations

The Challenge

The Puget Sound Independent Schools (PSIS) consortium represents more than 40 independent schools across the Seattle area. Each year, these schools come together to host an All-School Fair, a signature event where prospective families can explore all PSIS schools in a single location.

Core Challenges:

Siloed operations: Working individually with 40+ schools created administrative complexity and lackluster family experiences.

Limited visibility: Schools lacked centralized data on registrations, attendance patterns, and family engagement.

Manual follow-up: After the event, schools struggled to efficiently connect with interested families and identify which schools they had visited.

Declining momentum: Registration and attendance had plateaued, limiting the consortium's ability to reach new families.

Our Solution

The PSIS committee needed a solution that could streamline operations across all member schools while delivering measurable improvements in family engagement. Rather than implementing 40+ individual school solutions, Aryval partnered directly with the PSIS committee to create a unified approach for the All-School Fair. This consortium-level strategy included:

Comprehensive Digital Marketing (Aryval Promote)

Aryval developed and executed a complete digital marketing strategy to maximize reach and drive registrations across the Seattle area. The targeted campaign ensured the fair reached families from diverse neighborhoods and backgrounds.

Unified Registration Experience

A custom landing page provided a seamless registration process for families, regardless of which schools they were considering. The landing page captured essential family information while maintaining the consortium's collaborative brand.

Real-Time Analytics Dashboard

The PSIS committee gained access to comprehensive dashboards showing registrations, geographic distribution by zip code, acquisition channels, and engagement metrics throughout the campaign.

School-Specific Data Access

After the event, each of the 40+ member schools received a complete list of interested families with their contact information and preferences.

Multi-Station Check-In Feature

Aryval built a new feature specifically for consortium events: families could scan QR codes at each school's booth they wanted to learn more about. This simple action:

Eliminated paper forms and manual data entry
Captured real-time engagement data
Ensured families received follow-up from the schools they expressed interest in

Campaign Materials

In addition to registering families and managing the event, we produced digital ads to drive registration, resulting in their largest School Fair to date.

Outcome

The consortium-wide approach created a seamless experience for families while simplifying processes for all schools, leading to outstanding results across the board.

Here’s what happened next:

Increase in registration from the previous year, which was the largest turnout in recent history.

Open rates on all communications, informing families and maximizing attendance rates.

Families registered through paid advertising.

Schools supported with post event inquiry lists for prospective families.

ZIP codes across a wider range of the Seattle area reflect more diverse family engagement.

"Being able to know that from the marketing of the event, to the registration, to the flow day-of the event was taken care of. That was just an enormous weight of responsibility so that we could be more focused on having those quality connections with families attending. We haven’t had this successful of a partnership around our marketing efforts ever before."